Ignite, AE Live’s in-house creative design agency, has been awarded Gold for best title sequence at the recent ANZ Promax Awards 2023.
The Promax ANZ Awards, regarded as the world’s top prize for outstanding achievement in entertainment, promotion, marketing and design, celebrates the trailblazers of the entertainment industry and applauds the brightest stars, visionaries and innovators who have pushed the boundaries of creativity and storytelling.
The Ignite team was appointed by World Rugby to provide the title sequence and entire match graphics package for Rugby World Cup Sevens 2022 in South Africa.
Ignite delivered a title sequence based on the central concept of Sevens athletes possessing the attributes of the ‘Big Five’ African game animals: dominance, intelligence, defensive skills, power and speed of attack, reflecting their determination not only to survive the tournament, but win.
With a striking Rugby World Cup theme, rearranged by African composers and instrumentation, this action-packed sequence featured winning key plays from the Sevens game, channelling the power of the ‘Big Five’.
The strong colour palette, contemporary character design and kinetic motion graphics gave the titles vibrancy, impact and a unique style.
Steve Jamieson, Executive Producer TV & Live Content at World Rugby, said: “The strength of this achievement is the passion that the Ignite/AE Live team put into the RWC 7’s 2022 Opening Titles project, and their commitment to excellence.”
Ignite is fast becoming a recognised award-winning Creative Design Agency that is gathering momentum and global appeal amongst the sports community, following last year’s Gold at the same event, in the same category, for their work on the Roland Garros titles for Amazon Prime Video.
They recently delivered the entire graphic design package and title sequence for the Rugby World Cup France 2023, with critical acclaim from the industry.
Ignite was purchased by AE Live, a world-leading global provider of data and broadcast solutions, in 2020. Along with the Rugby World Cup, AE Live’s impressive portfolio also includes (amongst many others) Premier League Productions, BBC, ITV, Sky Sports, WTA Tennis and Fox Sports.
In July 2023, AE Live announced the acquisition of Silver Spoon, the industry experts in innovative, real time virtual production content on Unreal Engine, joining Ignite in the AE Live Group.