AE Live delivers BT Sport's rebranded graphics style
22 August 2019
AE Live (AE) has delivered BT Sport’s new graphics look for the start of the 2019/2020 football and rugby union season.
BT Sport’s parent company, BT Group, recently unveiled a new company-wide corporate identity, prompting BT Sport to update its graphics look for the new season. AE’s full-time, in-house, Vizrt designers, have been working closely with BT Sport throughout the summer, to ensure all graphics used on their sports channels are consistent with the wider brand image.
AE will be working with the production company, Sunset+Vine, to deliver BT Sport’s coverage of the Premier League, FA Cup, Scottish Premiership and Europa League football and for rugby union, the Gallagher Premiership, Premiership Cup and European Professional Club Rugby, totalling in excess of 200 OBs this season.