The way in which audiences consume live sporting events has evolved from traditional linear television broadcasts to an increasing use of digital platforms. This has led to us shifting towards object-based broadcasting, which involves the creation of optimised multi-screen experiences based on devices, environment and consumer preferences.
AE Live offers a range of digital solutions for broadcasters, federations and rights holders to deliver enhanced and tailored viewing experiences for their audiences.
Through our cloud rendering solution, developed in partnership with LIGR, we are able to deliver automated simultaneous optimised feeds that adapt the graphics output depending on the viewing device or platform and are synchronised with the main broadcast feed. Not only can graphics be tailored to give audiences the best possible viewing experience across devices, there are opportunities for monetisation, with targeted advertising and messaging.
We have also partnered with Sixty to develop a solution that enables the provision of interactive, clickable graphics on mobile devices. We are able to offer curated or unique graphics feeds, for younger viewers or other selected demographics. Options include more in-depth statistics or specific information, such as fantasy league data.
All of our solutions can be integrated with your social media platforms, allowing for automated creation of content that’s up to date and on-brand with your on-air look. Live data, images and stats can be delivered in real-time ensuring your feeds are always in step with your live broadcast.
Our software team has developed an application called Soapbox that enables producers to react swiftly to updates on social media platforms and get them quickly and accurately integrated into the broadcast. Users can search, monitor and filter content, approving it for use at which point it becomes instantly available to the graphics operator to put to air.