Creative sits at the very epicentre of AE Live as it underpins everything that we do across our broad range of services and solutions. Our teams have been responsible for conceptualising, designing and implementing creative content for many of the world’s leading broadcasters and federations on some of the most eminent global sporting events. AE Live’s designers have an intrinsic understanding of balancing aesthetics with legibility and the effective presentation of data that comes with decades of creating television sports graphics.
AE Live’s in-house creative agency, Ignite, has delivered award winning design solutions for broadcasters ranging from rebrands, opening titles and in-show graphics packages, as well as virtual and hard set designs. The range of skills and expertise held within our creative teams means that we are able to provide our clients with a one-stop solution from concept design to final delivery and every step in between.
AE Live’s teams are also adept at working with broadcasters and governing bodies’ own creative teams to help them translate its brand to a broadcast graphics package that is consistent with the wider look-and-feel yet practical and deployable in a live TV production.
For the Rugby World Cup 2019 Ignite was charged to design and create the opening titles and world feed match graphics for the event. The AE Live team then realised this concept by building out a full range of match and presentation graphics, plus augmented reality content.
Creative resources are allocated throughout AE Live’s regional offices, ensuring that clients and operational teams alike are assured of local, timely creative support whenever it may be required.