Data has always been at the heart of what we do, our heritage is built on our ability to create, visualise and deliver it in an effective format. Data is now richer and more valuable than ever before and we have strived to review our approach in ensuring that we are more focused not only at capturing and managing data but also using it to enhance the graphics content that we make available to our clients.
The data that we use is gathered from multiple sources, whether that be captured by our own expert operators, using AE Live applications or via third party suppliers. Our development teams are vastly experienced in creating applications that integrate with specialist data feeds, enabling us to deliver a wide range of statistical graphics live on air and offer production teams, commentators and wider media professionals with live and easy to digest data snapshots that assist them in telling the story of a particular game or event.
AE Live’s real-time data platform can be scaled to match customer requirements. The very fact that we deliver broadcast graphics places particular importance on both the accuracy and timely nature of the data that we create. It is paramount that we can achieve real-time data transmission from one side of the globe to the other and our solution allows us to combine and synchronise data from multiple sources to deliver an up to date and accurate picture.
Our data platform is designed to go beyond simple data capture and storage, it is built to enable our clients to create richer and more compelling content. By empowering our operational teams to capture increased data points we can push assets more extensively into digital and social media channels, connecting the dots between different platforms.
AE Live’s data platform can also be used as the central point for events that require multiple outputs from a master data source. Events such as player drafts and auctions can be managed in this way whereby an AE Live hosted data backbone allows authorised team members to select players and view, real-time, the process evolve.
Crucially, the same data platform can be used to drive multiple outputs such as websites, information portals for accredited media professionals and broadcast graphics.