AE Live (AE) is delighted to announce its investment in LIGR, a new generation of live graphics and broadcast management software.
LIGR, the innovative cloud rendering solution allows AE to deliver automated simultaneous optimised feeds that adapt the graphics output depending on the viewing device or platform and is synchronised with the main broadcast feed. Not only can graphics be tailored to give audiences the best possible viewing experience across devices, there are opportunities for monetisation, with targeted advertising and messaging. In addition to this, LIGR provides a cost-effective graphics solution for web streamed events that enable curated and multilanguage graphics for different audience demographics.
“I have been tracking LIGR’s development from its early days and have been extremely impressed by the progress made in developing an attractive, accessible, and affordable technology to help lower-tier sports federations add high-quality, data-rich graphics and advertising to their live content,” says Nick Baily, CEO, AE. “As a provider of sports data and graphics solutions to many of the world’s leading federations and broadcasters, we at AE feel we are the ideal investor, one that offers real market insight and the benefit of our considerable experience. We are also very excited to be working with LIGR to develop products for AE’s existing and prospective clients in the increasingly fast-evolving world of sports broadcasting.”