AE Live (AE) is delighted to announce a long-term agreement with ITV Sport to provide graphics services for its extensive horse racing coverage.
The 2021 schedule will see AE’s operational teams working on 59 race meetings across 94 TX days, delivering a range of presentation and in-race graphics, including augmented reality (AR) content. AE’s in-house creative team has introduced a number of new templates to add to the existing graphics package. In addition to working with ITV’s team to improve the aesthetics of the existing style, AE has introduced new graphical elements such as infobars and timelines, as well as new promotional graphics and other additions for VT.
With a number of race meetings already covered since January 1st, AE’s attention recently switched to the iconic Cheltenham Festival, where the team were onsite throughout the four-day long event. For the first time this year, they delivered a range of AR content using Robycam to present impactful and informative graphics over the parade ring to supplement the more traditional virtual graphics used to denote furlong markers and the finish line on each race.
AE’s Project Manager, Mark Crawley, commented “It’s a real privilege to be part of such an exciting project for AE. It’s always great collaborating with ITV Sport, and racing provides us with a fantastic opportunity to work together on developing new innovations and enhancements to complement the extensive graphics and stats in use already. We want to give every race day the full AE treatment and we were especially excited for the first festival meeting of the year.”
ITV Sport’s Head of Production Operations, Ben Russell, said, “We are really pleased to have extended our relationship with AE Live to include horse racing as well as our other sports rights including football and rugby union.
“We were impressed with the innovative and creative ideas that they presented to ITV Sport and some of these really came to fruition at Cheltenham. We look forward to building upon them throughout the rest of this year and beyond.”
ITV Sport’s Executive Producer, Paul McNamara, added “It was great to work with AE Live and Robycam on the Cheltenham festival. It’s been an ambition of ITV Racing to bring AR content to our coverage. The fantastic graphics helped to fill some of the holes left by the lack of spectators and provided real scale for such a wonderful festival of racing.”