We are delighted to announce the rebrand of AE Graphics to AE Live.
Our CEO, Nick Baily, explains the motivation behind the move, “The rebrand away from aegraphics.tv to ae.live has been on the cards for quite some time as we have been seeking something that better encapsulates the increasingly broad range of services we offer our global client portfolio, in addition to our more commonly recognised expertise in the provision of on-screen graphics.
We wanted to keep AE in our brand name as this is a business with a proud history in sports broadcast, spanning 28 years and many of our long term clients still refer to us as Alston Elliot. We like AE Live as that really epitomises the business and our ability to deliver world class, innovative, live solutions in just about any environment, no matter how challenging.
We had originally planned to rebrand in April around NAB to tie in with a number of things happening at that time. This included our launch into the US market, our new partnership with Ross Video, our investment into LIGR, some exciting developments around remote production and the expected completion of a major acquisition. Unfortunately, the Covid-19 outbreak stalled both the US launch and the acquisition but we will be pressing on with both as soon as possible.
Rather than further delay the rebrand announcement we feel it projects a positive message for our staff, clients and the market in general so have decided to do it now as we start to emerge from the sporting hiatus and cover our first major events for several months. It also seems fitting at a time where the industry, in general, is experiencing so much transformation.”